The Life Insurance Corporation of India (LIC) has launched the “One Man Office” (OMO) initiative, a comprehensive digital ecosystem designed to empower LIC’s sales force. This platform enhances efficiency, productivity, and customer service for LIC agents and officials. The initiative supports LIC’s long-term vision of achieving “Insurance for All by 2047.”
Key Highlights
- One Man Office (OMO) serves as a mobile digital office accessible via mobile phones.
- It enables agents to sell policies, provide after-sales services, track business performance, and access training and knowledge resources.
- The platform integrates LIC’s ANANDA (Atma Nirbhar Agents New Business Digital Application), which allows seamless customer onboarding.
- OMO aims to enhance LIC’s digital transformation by providing policy-related services at any time, from any location. This initiative is a major step towards digitizing LIC’s services, ensuring better accessibility and efficiency for both agents and policyholders.
Features of One Man Office (OMO)
- Digital policy sales and customer onboarding via ANANDA.
- After-sales services, including address changes, online loan applications, and renewal premium payments.
- Real-time business tracking for LIC agents, development officers, senior business associates, and other sales force members.
- Knowledge center with insurance and health-related calculators, benefit illustrations, and training resources.
- E-NACH registration for easy premium payments.
- Claim-related document submission for faster processing.
- Office locator and NEFT search tools for assisting customers efficiently.
- Future Enhancements: LIC plans to add more features in phases to adapt to evolving user needs and improve the digital experience for agents and policyholders.