The Union Ministry of Electronics and Information Technology (MeitY) launched the Digital Brand Identity Manual (DBIM) and the first Chief Information Officer (CIO) Conference 2025 in New Delhi as a step towards strengthening India’s digital governance. The event was held under the “Gov.In: Harmonisation of Government of India’s Digital Footprint” initiative, aimed at standardizing digital presence across government platforms.
Digital Brand Identity Manual (DBIM) – Key Highlights
The launch of DBIM was accompanied by critical components to harmonize India’s digital presence:
- DBIM Toolkit – Provides guidelines for maintaining uniform digital identity.
- Gov.In CMS Platform – A centralized content management system (CMS) for streamlined website management.
- Central Content Publishing System (CCPS) – Enables centralized content governance across government websites.
- Social Media Campaign Guidelines – Standardizes digital communication strategies for ministries.
Implementation & Expansion
- A DBIM-compliant MeitY website was unveiled, showcasing the unified digital experience.
- Four other ministry/department websites have migrated to the Gov.In CMS platform, with more to follow.
Objective & Vision
- The DBIM aims to establish a standardized digital identity across government ministries, departments, and agencies.
- It aligns with Prime Minister Modi’s vision of leveraging technology to ensure accessible, efficient, and citizen-centric governance.
- The initiative strengthens India’s e-governance ecosystem by enhancing uniformity, transparency, and trust in government-hosted digital content.
Standardized & Unified Digital Presence
- The DBIM reinforces the “Minimum Government, Maximum Governance” approach through “Uniform Governance”, ensuring a cohesive and standardized digital brand across all government platforms.
- It standardizes elements like color palettes, typography, and iconography, ensuring a consistent visual identity across websites, mobile applications, and social media platforms.
- The initiative will help make government websites as efficient and user-friendly as private sector platforms.
Efficiency & User-Centric Approach
- Unified Interface: Establishes a common interface across government websites for seamless user experience.
- Enhanced Service Delivery: Centralized content management ensures consistent messaging across all ministries.
- Performance Optimization: Government portals will now have improved accessibility, efficiency, and inclusivity, ensuring a transparent governance framework.
First Chief Information Officer (CIO) Conference 2025 – Key Discussions
The First CIO Conference 2025 brought together experts from MeitY, NIC, MyGov, and various ministries to deliberate on the adoption and implementation of DBIM. Key topics included:
- Harmonization of government websites under a unified digital brand identity.
- Gov.In Platform adoption for enhanced accessibility and performance.
- Localization of content and optimization of digital services for greater inclusivity.
- Ensuring compliance with Guidelines for Indian Government Websites and Apps (GIGW) and STQC Certification for quality assurance.
Significance of DBIM for India’s Digital Governance
- Revolutionizing Citizen Engagement – A consistent and citizen-friendly digital experience will enhance public trust.
- Global Benchmark in E-Governance – Strengthens India’s position in digital governance on a global scale.
- Efficient Government Service Delivery – Streamlined content management ensures transparent and effective communication of government priorities.