The Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), under the Ministry of Tribal Affairs, has signed Memoranda of Understanding (MoUs) with the National Institute of Fashion Technology (NIFT) and the Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC).
The MoUs aim to expand the tribal product market and promote tribal entrepreneurship and tribal marketing from a B2C (Business-to-Consumer) model to a B2B (Business-to-Business) approach,
Key Objectives of the MoUs
MoU with NIFT
- Facilitate product curation and design development for tribal handloom and handicraft products.
- Enhance the aesthetic and market value of tribal goods to make them more competitive in domestic and global markets.
MoU with HPMC
- Support the technology enhancement and tertiary processing of horticulture and minor forest products.
- Strengthen the supply chain for perishable tribal products, ensuring better market accessibility.
About the Key Organizations
Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED)
- TRIFED operates under the Ministry of Tribal Affairs
- It is dedicated to the socio-economic development of tribal communities by promoting and marketing tribal products.
- It implements initiatives like ‘TRIBES India’ to create sustainable livelihoods for tribal artisans.
National Institute of Fashion Technology (NIFT)
- Established in 1986, NIFT is India’s premier fashion education and design institute.
- It offers undergraduate, postgraduate, and doctoral programs in fashion, technology, and management.
- The institute plays a crucial role in blending traditional craftsmanship with contemporary design trends.
Himachal Pradesh Horticulture Produce Marketing and Processing Corporation Ltd (HPMC)
- Founded in 1974, HPMC is a state government undertaking that supports the horticulture sector in Himachal Pradesh.
- It focuses on marketing, processing, and value addition of horticultural produce, benefiting local farmers.
The organization ensures better market linkages for fruit and vegetable growers in the region.