Levi’s, the iconic American clothing brand, has officially signed Punjabi singer and actor Diljit Dosanjh as its Global Ambassador. This collaboration marks a significant moment in fashion industry, blending Levi’s classic style with Diljit’s genre-defying artistry, making a strong connection with youth.
Diljit Dosanjh – A Style Icon
- Known for his distinct fashion sense, Diljit effortlessly transitions between traditional Punjabi attire and contemporary western wear.
- His ‘effortlessly cool’ looks have captivated millions, both on and off the stage.
- The partnership with Levi’s is a natural fit, as both icons represent individuality, self-expression, and bold authenticity.
About Levi’s
- Founded in 1853, Levi’s is one of the world’s largest and most recognized apparel brands.
- Known for crafting timeless denim for over 170 years.
- Levi’s 501 jeans, introduced in 1890, remain an enduring symbol of classic fashion.
- With a presence in over 110 countries and 3,400 brand-dedicated stores, Levi’s continues to be a leader in the fashion industry.
- 2023 Net Revenue: $6.2 billion.
Significance of Partnership
- This global collaboration fuses Levi’s heritage with Diljit Dosanjh’s influence in fashion and music.
- Highlights Levi’s commitment to youth culture, authenticity, and modern style.
- Strengthens the brand’s global appeal, particularly among South Asian and international audiences.