Juspay Becomes India’s First Unicorn of 2025

Juspay, a Bengaluru-based fintech infrastructure company, is set to become India’s first unicorn of 2025 by raising $150 million in its latest funding round. The round is being led by Kedaara Capital, with participation from WestBridge and SoftBank.

What is a Unicorn?

A unicorn is a privately held startup company valued at $1 billion or more.

Key Highlights

Funding Amount: $150 million

Valuation: ~$1 billion (making it a unicorn)

Founded: 2012 by Vimal Kumar and Sheetal Lalwani

Investors: Kedaara Capital (lead), SoftBank, WestBridge

FY24 Revenue: ₹319.32 crore (up from ₹213.39 crore in FY23)

Loss Reduction: 10% YoY

Total Funding Raised So Far: $237 million (including 2021’s $60 million Series C round led by SoftBank Vision Fund 2)

RBI Authorisation: Received Payment Aggregator (PA) licence in Feb 2024

Industry Context:

  • The round comes amid intense competition in the digital payments and payment gateway sector.
  • Payment platforms like PhonePe, Razorpay, and Cashfree have ended their partnerships with Juspay’s orchestration platform, intensifying market dynamics.

About Juspay

FeatureDetails
Core BusinessLeading payment orchestration software provider
Key ContributionDeveloped BHIM App for NPCI (National Payments Corporation of India)
Tech InnovationIntroduced OTP auto-read tech to improve checkout on e-commerce apps
Key ClientsWorks with major UPI apps and manages orchestration of their payments

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