Axis Bank, India’s third-largest private sector bank, launched its flagship initiative ‘Sparsh Week 2025’, celebrated from 1st to 5th September 2025 across its nationwide network. With the theme “Raise the Bar”, the program aimed to strengthen customer engagement, leadership visibility, and employee participation, reinforcing the Bank’s culture of service excellence.
This is the third edition of Sparsh Week, which has now become an annual landmark initiative for the Bank.
Key Highlights of Sparsh Week 2025
Participation: Over 1 lakh employees across 5,868 branches nationwide.
Core Mantras defining Axis Bank’s culture:
- Own the Brand
- Own the Customer
- Act with Speed
- Zero Pendency
Customer-Centric Initiatives:
- Exclusive home loan offers starting at 7.6%* (customized by CIBIL score).
- Special benefits across products like Gold Loans, Current Accounts, Axis Direct Demat Accounts, Forex, Lockers, Family Banking, and Health Insurance.
- “Let’s Listen” sessions across all branches for direct customer interaction.
- Auto test drives and loan offers in select cities.
- Felicitations for Wholesale Banking clients – ranging from small businesses to large corporates.
- ‘Samaroh’ outreach program: Engagement with prospective customers and communities for new relationships.
Significance
- Enhances customer experience and strengthens long-term trust.
- Increases leadership visibility across branch networks.
- Encourages employee ownership of customer relationships and brand value.
- Promotes financial inclusion and outreach through community engagement.
- Aligns with Axis Bank’s broader mission of being customer-first in service delivery.
About Axis Bank
- Established: 1993 (as UTI Bank, renamed Axis Bank in 2007).
- Headquarters: Mumbai, Maharashtra.
- MD & CEO (2025): Amitabh Chaudhry.
- Tagline: “Badhte India Ke Saath”.
- Branches: 5,868 (as of 2025).
- ATMs: Over 12,000.
- Products & Services: Retail Banking, Corporate Banking, Treasury, Digital Banking, and Insurance partnerships.
- Special Initiatives: Axis Direct (demat & trading), Axis Mutual Fund, Axis Capital.
Key Facts
- CIBIL: Credit Information Bureau (India) Limited – India’s first credit information company, provides credit scores used by banks for lending.
- Private Sector Banks in India: Major ones include HDFC Bank, ICICI Bank, Axis Bank, Kotak Mahindra Bank, Yes Bank, IndusInd Bank, etc.
- Axis Bank’s Position: 3rd largest private sector bank in India (after HDFC Bank & ICICI Bank).
- Banking Outreach Programs: Similar to Axis Bank’s Sparsh Week, other banks run financial literacy weeks, customer service weeks, and outreach programs under RBI’s financial inclusion mandate.
- Financial Inclusion Drive in India: Anchored by schemes like PM Jan Dhan Yojana, UPI adoption, and private/public sector bank outreach.