Ministry of Road Transport and Highways (MoRTH) has partnered with Zomato (food delivery platform) and Uber (ride-hailing app) under the Sadak Suraksha Abhiyan.
Objective: To raise awareness on road safety and promote responsible behavior among drivers, riders, passengers, and consumers.
Focus: Reducing road accidents, fatalities, and injuries across India by leveraging the daily reach of Zomato and Uber.
Key Highlights
Collaboration Goals:
- Influence driver/delivery partner behavior to follow traffic rules.
- Encourage passengers/customers not to rush drivers.
- Reinforce the idea that road safety is a shared responsibility.
Zomato’s Road Safety Initiatives:
- Safety messages integrated into delivery partner app & consumer-facing platform.
- Mandatory safety briefings for delivery partners (helmets, discipline, responsible riding).
- Daily safety pledge before starting deliveries.
- Real-time weather updates & precautionary alerts using weather-union technology.
- 24×7 in-app SOS feature with ambulance support.
- Comprehensive insurance for all partners.
- Recognition of delivery partners who maintain road discipline or act as first responders.
Uber’s Road Safety Initiatives
- New Road Safety Pledge for drivers.
- Driver education on traffic rules & safe road behavior.
- Speeding Alerts using GPS + telematics for corrective feedback.
- 24×7 Safety Line with trained agents.
- In-app SOS button linked to police control rooms with live trip info.
- AI-driven helmet checks and rear seatbelt reminders.
- RideCheck feature to detect irregularities during trips.
- Accident insurance for drivers and affordable insurance options for riders.
Road Safety Statistics (India)
2022:
- Accidents: 4,61,312
- Fatalities: 1,68,491
- Injuries: 4,43,366
2023 (worsened):
- Accidents: 4,80,583
- Fatalities: 1,72,890
- Injuries: 4,62,825
India aims to halve road fatalities by 2030, in line with global road safety commitments.
Significance
- Public-Private Partnership (PPP) model to scale awareness on road safety.
- Harnesses the massive user base of Zomato & Uber for behavioral change campaigns.
- Supports India’s Vision Zero (long-term elimination of fatalities).
- Promotes responsible consumer behavior alongside driver education.
- Key step in reducing India’s rising road accidents and fatalities.
About MoRTH
- Full Form: Ministry of Road Transport and Highways.
- Functions: Policy-making, implementation, and oversight of road transport & highways in India.
- Key Campaign: Sadak Suraksha Abhiyan – a nationwide awareness drive to improve road safety.