HDFC Bank has reclaimed its position as India’s most valued brand with a brand valuation of $44.9 billion, surpassing Tata Consultancy Services (TCS), as per the 2025 Kantar BrandZ Most Valuable Indian Brands Report.
Key Highlights of Report
- India’s Top 100 brands are now valued at $523.5 billion — around 13% of India’s GDP.
- The list expanded to 100 brands this year, with total brand value growing 6% YoY.
- 34 brands increased their value, and 18 newcomers entered the list.
- Top 10 brands contribute 47% of the total brand value of the ranking.
- Although overall growth slowed to 6%, the 10 fastest-growing brands grew by 42%, i.e., 7 times faster.
Major Performers in the 2025 Ranking
New Entrants & Strong Growth
| Brand | Category | 2025 Brand Value | Rank | Key Highlights |
| UltraTech Cement | Materials | $14.5 billion | 7th | Preferred choice for individual home builders via storytelling & retail solutions |
| Westside | Retail Fashion | $3.3 billion | 38 | Tata Group |
| Zudio | Affordable Fashion | $2.5 billion | 52 | Tata Group |
Fastest-Growing Brands
- Airtel – fastest-growing in top 10 with 38% jump in brand value.
- Zomato – fastest-growing brand overall for 2nd year in a row, jumped 10 places to 21st, nearly doubled value to $6 billion.
Travel & Experience Sector Growth
| Brand | 2025 Brand Value | Segment |
| Mahindra & Mahindra | $5.5 billion | Automotive |
| IndiGo | $5.1 billion | Airline |
| Taj Hotels | $2.9 billion | Hospitality |
| MakeMyTrip | $2.4 billion | Travel-tech |
HDFC Bank Performance & Brand Strategy
- Brand value increase since 2014: Up 377% since the first BrandZ India report.
- Held #1 position from 2014–2022 before TCS overtook it; has now regained leadership.
- Drivers of brand leadership:
- Successful merger with HDFC Ltd
- Brand-focused innovation
- New digital offerings and customer trust-building initiatives
- Iconic brand campaigns supporting growth:
- “Vigil Aunty” – digital safety campaign persona
- 30-minute digital auto loan
- Strong expansion in retail lending and digital banking
How Brand Value is Calculated
Kantar BrandZ assesses:
- Financial Value – share of corporate financial impact driven by the brand
- Brand Contribution – strength of brand in influencing consumer choice & pricing power
Strategic Importance
For India’s Economy
- Growth of brand value signals increasing investor confidence and innovation-driven economic expansion.
- Rise in travel, lifestyle & experience sectors indicates shift towards premium consumption patterns.
For India’s Corporate Landscape
- Financial services and IT continue to dominate top positions.
- Consumer behavior shifting from asset-based spending to experience-oriented lifestyle economy.
About HDFC Bank
| Detail | Information |
| Founded | 1994 |
| Headquarters | Mumbai, Maharashtra |
| CEO & MD (2025)** | Check latest update separately during exam |
| Largest Private Bank in India | By assets & market capitalization |
| Key Merger | HDFC Ltd with HDFC Bank (Completed July 2023) |
About Kantar BrandZ Report
- Published by Kantar, a global marketing data & analytics research organisation.
- One of the world’s most recognized brand valuation frameworks.
- Evaluates consumer perception + financial performance.
Top Global Brand Trends
| Country | Leading Brands Known For |
| USA | Tech dominance |
| China | E-commerce & fintech |
| India | Financial services + consumer tech |