Ministry of Commerce and Industry recently launched seven additional interventions under the Export Promotion Mission (EPM). These interventions aim to address key challenges faced by Indian exporters, promote broad-based and inclusive export growth, and strengthen India’s position as a globally competitive export powerhouse.
About Export Promotion Mission (EPM)
- It is a flagship initiative of the Department of Commerce aimed at empowering Micro, Small and Medium Enterprises (MSMEs) for global markets.
- It adopts a holistic ecosystem approach through two components combining:
- Niryat Protsahan – Financial enablers
- Niryat Disha – Trade ecosystem support
- It is delivered through a unified, digitally monitored framework.
- Implementation Partners: It is implemented in coordination with
- Ministry of MSME
- Ministry of Finance
- Export-Import Bank of India (EXIM Bank)
- Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE)
- National Credit Guarantee Trustee Company Limited (NCGTC)
- Regulated lending institutions
- Indian Missions abroad
- Export Promotion Councils (EPCs)
- Structural Constraints Addressed: The 7 new interventions aim to tackle:
- High cost of capital
- Limited trade finance access
- Compliance burdens in global markets
- Logistics disadvantages
- Barriers to overseas market entry
Interventions under Niryat Protsahan (Financial Support)
Support for Alternative Trade Instruments (Export Factoring)
- Promotes export factoring as an affordable working capital solution
- Interest subvention: 2.75% to be provided on the factoring cost for eligible transactions undertaken via RBI/IFSCA-recognised entities
- Assistance Cap: ₹50 lakh per MSME annually
- To be processed via digital claim mechanism for transparency and timely disbursal.
Credit Assistance for E-Commerce Exporter
- Structured credit facilities are being introduced with interest subvention and partial credit guarantees to support exporters using digital channels,
- Direct E-Commerce Credit Facility: To provide support up to ₹50 lakh with 90% guarantee coverage
- Overseas Inventory Credit Facility: To provide support up to ₹5 crore with 75% guarantee coverage.
- Interest subvention of 2.75% will be available, subject to an annual ceiling of ₹15 lakh per applicant.
Support for Emerging Export Opportunities
- Enables entry into new or high-risk markets
- Uses shared-risk and structured credit instrument
- Enhances exporter liquidity and confidence
Interventions under Niryat Disha (Trade Ecosystem Support)
TRACE (Trade Regulations, Accreditation & Compliance Enablement)
- Supports exporters in meeting international Testing, Inspections, Certifications and other conformity requirements.
- Provides reimbursement for eligible testing, inspection and certification expenses upto
- 60% (Positive List)
- 75% (Priority Positive List)
- Cap: ₹25 lakh per IEC annually
FLOW (Facilitating Logistics, Overseas Warehousing & Fulfilment)
- To support exporters in accessing overseas warehousing and fulfilment infrastructure, including E-Commerce Export Hubs integrated with global distribution network
- Assistance: Up to 30% of approved project cost
- Support duration: Maximum 3 years
- This is subject to prescribed ceilings and MSME participation norms.
LIFT (Logistics Interventions for Freight & Transport)
- Help to mitigate geographical disadvantages faced by exporters in low export intensity districts.
- Provide Partial reimbursement of up to 30% of eligible freight expenditure
- Cap: It is subject to a ceiling of ₹20 lakh per IEC per financial year.
INSIGHT (Integrated Support for Trade Intelligence & Facilitation)
- Help to strengthen exporter capacity-building, district and cluster-level facilitation under the Districts as Export Hubs initiative, and development of trade intelligence systems.
- Financial assistance:
- Upto 50% of project cost, with
- Upto 100% support for proposals from Central/State Government institutions and Indian Missions abroad
- It is subject to notified ceilings.
Previously Operational Interventions
Three interventions were already under implementation:
- Market Access Support
- Interest Subvention for Pre- and Post-Shipment Export Credit
- Collateral Support for Export Credit