The Ministry of Rural Development, in collaboration with MY Bharat recently launched a nationwide digital campaign titled “VB-G RAM G Youth Digital Campaign.” The campaign aims to create widespread awareness about Viksit Bharat – Guarantee for Rural Employment and Livelihood Mission (Rural) Act, 2025, popularly referred to as VB-G RAM G Act, 2025.
Theme of Campaign: “Viksit Bharat-G Ram G – Youth Power, Progress of Panchayats.”
About Campaign
It seeks to:
- Promote awareness about the VB-G RAM G Act, 2025.
- Encourage youth participation in rural development initiatives.
- Build a nationwide digital movement centred on grassroots governance and Panchayat development.
Guided by the theme, the campaign aims to:
- Harness the energy, creativity and ideas of young citizens.
- Encourage youth involvement in community-led development initiatives.
- Strengthen governance and service delivery at the Panchayat level.
The initiative aligns with the broader national vision of Viksit Bharat (Developed India).
About VB-G RAM G Act, 2025
The Viksit Bharat – Guarantee for Rural Employment and Livelihood Mission (Rural) Act, 2025 represents a major transformation in India’s rural employment policy.
Key Objectives
- Promote inclusive and sustainable rural development.
- Ensure convergence of welfare schemes.
- Achieve saturation of public services in rural areas.
- Strengthen livelihood opportunities and rural employment.
Key Provision
- The Act increases the statutory guarantee of wage employment for rural families from 100 days to 125 days per financial year.