Life Insurance Corporation of India (LIC) has launched two new mobile applications- MyLIC for customers and Super Sales Saathi for its intermediaries and field force- as part of its digital transformation drive. Both apps are delivered through LIC’s DIVE (Digital Innovation & Value Enhancement) platform, designed to provide a seamless, secure, and fully integrated insurance experience.
MyLIC App- For Customers
- My LIC brings together policy servicing, claims support, payments, documentation, and customer engagement into a single 360-degree digital experience, minimising paperwork and empowering policyholders to manage their financial protection journey independently.
- Key features include viewing and managing the entire insurance portfolio in one place, instant premium payments, real-time policy benefit tracking, paperless policy loans, online policy updates, online revival of lapsed policies, digital policy purchase, and fast & paperless e-KYC.
Super Sales Saathi App- For Intermediaries & Field Force
- Super Sales Saathi empowers LIC’s intermediaries and field force with digital tools covering the entire journey from onboarding to servicing.
- Key features include digital sales tools, real-time policy status tracking, automated follow-up reminders, integrated customer communication, AI-driven nudges for customer value enhancement, digital sales kits and product explainers for on-the-go presentations, and performance dashboards to monitor targets and achievements.