Hindustan Unilever Limited has launched Unilever Fragrance Hub (UFH) in Mumbai, Maharashtra, marking a major step in strengthening its innovation and R&D capabilities.
This facility is the third global fragrance hub of Unilever after those in the United Kingdom and the United States, and is part of a broader €100 million investment programme focused on AI-driven fragrance creation and digital innovation.
India as a Global Fragrance Innovation Hub
The new hub, located at Indian Institute of Technology Bombay campus, positions India as a key centre for global fragrance innovation.
- India is one of Unilever’s fastest-growing and strategically important markets
- Offers diverse consumer preferences, climatic conditions, and lifestyle trends
- Enables development of fragrances that can be:
- Customised for Indian consumers
- Adapted for global markets using local insights
Key Features of Unilever Fragrance Hub
- Global Positioning: Third hub globally after UK and US
- Location Advantage: Situated at IIT Bombay for access to research talent and innovation ecosystem
- Technology Integration:
- Focus on artificial intelligence and digital innovation
- Advanced fragrance creation technologies
- Strategic Role:
- Supports both domestic product development and international markets
- Enhances Unilever’s global R&D ecosystem
About Hindustan Unilever Limited (HUL)
- Established: 1930–31
- Headquarters: Mumbai, Maharashtra
- One of India’s largest Fast-Moving Consumer Goods (FMCG) companies
- Products used in nearly 9 out of 10 Indian households