Ahmedabad’s Saudagari Block Print Receives GI Tag

Saudagari Block Print, a 300-year-old traditional handicraft from Jamalpur, Ahmedabad, has been awarded Geographical Indication (GI) tag in recognition of its unique craftsmanship. GI tag protects and promotes this heritage-rich art, ensuring its continuity in the modern era.

About Saudagari Block Print

Saudagari Block Printing is a hand-block printing technique where artisans print intricate patterns on fabric using hand-carved wooden blocks and natural dyes.

The Chhipa community is renowned for its expertise in this printing style.

Historically, the Hida community in Jamalpur, Ahmedabad, played a major role in large-scale block printing.

Handicraft and Printing Process

Distinctive Features

• Saudagari prints are quilted with a running stitch and massively exported, particularly to Southeast Asian markets.
• The fabrics feature multiple hand-block techniques, with motifs inspired by nature, peacocks, parrots, and geese- all traditionally linked to Gujarat’s cultural heritage.
• Teakwood blocks, hand-carved by skilled artisans, are used for printing.

Printing Process

1. Fabric Preparation: The cloth is washed and treated with a paste made of mud and baval gum (local tree gum).
   
2. Texture Enhancement: Sand is sprinkled over the fabric to add texture.
   
3. Dyeing: The fabric is dyed in dye pits, then washed multiple times and dried.
   
4. Final Craftsmanship: The Dabu printing technique is used to create a visually stunning and uniquely textured fabric.

Popularity and Cultural Significance

• Saudagari block prints are widely used in traditional Indian attire such as kurtas, saris, scarves, and bedspreads.
• These prints hold a special place in tribal and rural communities in Gujarat and have gained popularity across India and Southeast Asia due to their intricate craftsmanship.

300-Year-Old Legacy of Saudagari Block Printing

• Dastan Gali in Jamalpur, Ahmedabad, has been a historic hub for block printing for centuries.
• The technique originated over 300 years ago and relies on ancient methods of natural dyeing and printing.
• The Khida community played a pivotal role in preserving this art. However, modern technology and mechanization have led to a decline in the popularity of this craft, threatening its survival.

Significance of GI Tag for Saudagari Block Print

• Geographical Indication (GI) tag recognizes Saudagari Block Print as a unique and heritage-rich craft.
• It provides legal protection, preventing unauthorized reproduction and ensuring fair recognition for artisans.
• Encourages revival and preservation of the art by supporting traditional artisans and local industries.
• Enhances the market value and global appeal of Ahmedabad’s traditional hand-block printing.

Understanding Geographical Indication (GI) Tag

• GI tags protect products with distinct geographical origins and unique characteristics, ensuring authenticity.
• In India, GI tags are granted under the Geographical Indications of Goods (Registration and Protection) Act, 1999.
• Geographical Indications Registry, under the Ministry of Commerce and Industry, is responsible for issuing GI tags.
• Eligibility: Any group, association, or organization representing artisans or traders can apply for a GI tag by providing historical records and proof of uniqueness.

Impact of GI Tag for Saudagari Block Print

• Revives a fading tradition, ensuring that handmade block printing remains viable in a digital age.
• Empowers artisans, providing them with recognition and economic opportunities.
• Boosts the local handicraft industry, increasing demand for authentic Saudagari prints.
• Promotes Indian craftsmanship globally, reinforcing Ahmedabad’s reputation as a center for textile heritage.
• With GI tag recognition, Saudagari Block Print is set to regain its lost prominence, ensuring this 300-year-old craft continues to flourish for future generations.