Bisleri International Pvt. Ltd. has entered into a strategic partnership with the Archaeological Survey of India (ASI) under the ‘Adopt a Heritage 2.0 Programme’. This MoU, part of Bisleri’s CSR initiative ‘Nayi Umeed’, aims to combine heritage conservation with sustainable water management, thereby preserving India’s rich cultural legacy and ensuring the sustainability of vital water resources for future generations.
Key Highlights:
Adoption of Historic Water Bodies: The collaboration will begin with the restoration of four historic water bodies:
- Chand Baori in Abhaneri
- Baori at Neemrana
- Padma and Rani Talabs at Ranthambore Fort
- Budha Budhi Pond at Kalinjar Fort
Restoration Initiatives:
- Comprehensive efforts including desilting, cleaning, ecological revival, and landscaping will be undertaken.
- The rejuvenation project will be implemented in phases to ensure minimal disruption while preserving the integrity of these sites.
- Informative signages will be installed to boost tourism and local community engagement.
Strategic Objectives:
- The initiative aims to revitalize heritage water bodies, enhancing their ecological and cultural significance.
- It aligns with Bisleri’s commitment to environmental sustainability and heritage preservation.
- This project is an important step toward integrating heritage conservation with sustainable water management practices.
About Bisleri
With over 54 years of legacy, Bisleri is one of India’s largest premium beverage businesses, known for its rigorous quality processes, including 114 quality tests and a 10-stage purification process. The company operates 128 plants and boasts a robust distribution network across India and neighboring countries. PROJECT Nayi Umeed’, is a CSR initiative by the company to focus on conserving rainwater by building and restoring Check Dams.
About the Archaeological Survey of India (ASI)
The Archaeological Survey of India (ASI), established in 1861 under the Ministry of Culture, is the premier organization responsible for archaeological research, conservation, and preservation of India’s cultural heritage. ASI is responsible for excavating, restoring, and maintaining historical monuments and archaeological sites across India, ensuring that these treasures are protected for future generations. Its work is pivotal in uncovering the nation’s history, promoting cultural tourism, and preserving India’s legacy through scientific and sustainable methods.
Adopt a Heritage 2.0 Programme
The Adopt a Heritage 2.0 Programme is an upgraded version of the original “Adopt a Heritage” initiative launched by the Ministry of Tourism in collaboration with the Archaeological Survey of India (ASI) and other stakeholders. This scheme encourages private and public sector organizations, including corporate entities, NGOs, and individuals, to adopt and maintain heritage sites across India. This initiative aligns with India’s “Dekho Apna Desh” and “Swachh Bharat Abhiyan” missions, ensuring that historical monuments and cultural landmarks are well-preserved for future generations.
Key Features of Adopt a Heritage 2.0:
- Public-Private Partnership (PPP) Model: Involves private companies in conservation and management of heritage sites under Corporate Social Responsibility (CSR).
- Enhanced Visitor Experience: Focuses on infrastructure development, visitor amenities (signage, clean drinking water, seating areas), and digital innovations like audio guides and AR/VR experiences.
- Wider Participation: Unlike the earlier version, which was limited to large corporate houses, 2.0 allows smaller entities and individuals to contribute.
- Monitoring & Accountability: Regular assessments by government agencies to ensure maintenance quality and adherence to guidelines.
- Cultural Promotion: Encourages the development of local arts, crafts, and performances at heritage sites.
Objectives:
- Preserve India’s rich cultural heritage through sustainable conservation.
- Enhance tourist experience by improving amenities and accessibility.
- Promote community involvement in heritage conservation.