Andhra Pradesh government, in collaboration with Creativeland Asia Private Limited, has signed an MoU to establish India’s first Transmedia Entertainment City, named “Creator Land”, in Amaravati. This initiative was catalyzed by the WAVES Summit 2025, conceptualized by the Ministry of Information and Broadcasting.
The project aims to position Andhra Pradesh as a global hub for creative economy, tourism, digital innovation, skill development, and job creation.
Key Highlights
- Project Name: Creator Land
- Location: Amaravati, Andhra Pradesh
- Partner: Creativeland Asia Private Limited
- Support: Ministry of Information & Broadcasting (via WAVES Summit 2025)
- Timeline: Foundation stone to be laid within the next 24 months
Core Components of Creator Land
Virtual Studio Complex
- World-class infrastructure with AI-based real-time rendering
- Volumetric capture systems for advanced virtual production
Immersive Entertainment Zones
- AR/VR/MR theme parks
- Dedicated gaming zones and e-sports arenas
Global Cinema Co-Production Hub
- Facilitates international film and digital content collaboration
Creator Land Academy
- Specialized training in VFX, AI, gaming, animation, and virtual production
- Supported by global partnerships
- Aims to skill 10,000+ youth annually
Investment Opportunities
- Estimated investment: ₹8,000 – ₹10,000 crore over the next 5–6 years
- Partnership with global studios, gaming companies, and investors
Economic and Social Impact
Employment Generation: Over 1.5 lakh new jobs projected across entertainment, tech, and tourism sectors.
Skilling: Training opportunities for youth in cutting-edge media technologies
Economic Boost: Expected to drive digital innovation, enhance tourism, and sustain regional growth
Strategic Vision: Positions Andhra Pradesh as a world-class destination for creative industries and transmedia storytelling.
What is a Transmedia Entertainment City?
A Transmedia Entertainment City integrates multiple forms of media – cinema, gaming, animation, advertising, and virtual storytelling – into a unified platform. It combines physical and digital spaces for content creation, collaboration, entertainment, and education.
Significance for India
- First of its kind in India, aligning with the Digital India and Skill India missions.
- Establishes a blueprint for next-generation content ecosystems
- Attracts FDI and global collaborations in creative sectors