CWG Federation Rebrands as ‘Commonwealth Sport’

Commonwealth Games Federation (CGF) has officially rebranded as Commonwealth Sport under ‘More in Common’ campaign. The announcement was made on Commonwealth Day (March 10, 2025), marking a shift from a Sports Federation to a broader Sports Movement.

Highlights of Rebranding

Objective: To transition from a governing body to a global sports movement.

New Brand Identity:

  • The name Commonwealth Sport represents unity, purpose, and inclusivity.
  • The Commonwealth Games Federation (CGF) will continue as the legal entity.

Significance of Rebranding

  • Enhances the global visibility of the Commonwealth Sport Movement.
  • Strengthens the inclusivity and diversity of the Commonwealth Games.
  • Encourages broader participation and engagement in sports beyond the Games.

New Logo Features

  • The Commonwealth Sport logo includes a celebration mark symbolizing diversity. 
  • The three ‘V’ shapes in different colors stand for Humanity, Equality, and Destiny. 
  • The six rising points represent the six Commonwealth regions: Africa, the Americas, Asia, the Caribbean, Europe, and Oceania.

Glasgow 2026 Commonwealth Games & King’s Baton Relay

First Commonwealth Games to incorporate the new Commonwealth Sport logo in its event branding.

King’s Baton Relay Launch:

  • Started at Buckingham Palace on Commonwealth Day 2025 (500 days before the Games).
  • King Charles III placed a sealed message inside the baton, to be revealed at the opening ceremony of Glasgow 2026.
  • Sir Chris Hoy (champion cyclist) was the first baton bearer.

Longest-ever Relay:

  • The baton will travel across 74 nations and territories, each having up to six days to organize their events.

About Commonwealth

Voluntary Association:

  • A group of 56 nations, mostly former British colonies, collaborating on democracy, trade, and climate change.

Historical Evolution:

  • 1926 Imperial Conference: Established the British Commonwealth of Nations, where dominions remained equal but owed allegiance to the British monarch.
  • 1947 (India’s Independence): India wanted to be a republic while remaining a Commonwealth member.
  • 1949 London Declaration: Allowed republics to stay in the Commonwealth, forming the Modern Commonwealth of Nations with 8 initial members (including India).

Governance:

  • Commonwealth Heads of Government Meeting (CHOGM) occurs every two years to discuss global issues.
  • The latest CHOGM was held in Rwanda (2022).

India’s Role in Commonwealth

Largest Member: India accounts for nearly 60% of the Commonwealth’s population.

Financial Contributions: Fourth-largest contributor to Commonwealth initiatives, including:

  • Commonwealth Fund for Technical Cooperation (CFTC)
  • Commonwealth Foundation (CF)
  • Commonwealth Youth Programme (CYP)
  • Commonwealth of Learning (COL)

Major Commonwealth Events Hosted by India:

  • CHOGM Summit: 1983 (New Delhi)
  • Commonwealth Games: 2010 (New Delhi)

Development Initiatives:

  • India-UN Commonwealth Sub Window (US$ 50 million over 5 years) was launched in 2018 to fund projects on SDG implementation and climate action for Commonwealth nations.

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