Federal Bank, one of India’s leading private sector banks, has appointed Bollywood actress Vidya Balan as its first-ever brand ambassador. The announcement was made during a special ceremony in Mumbai, marking a significant step in the bank’s brand-building journey.
Key Highlights
- The multi-year partnership will involve television commercials, digital campaigns, and other marketing initiatives and will enhance financial inclusivity and progressive banking solutions.
- Vidya Balan’s association aligns with Federal Bank’s commitment to women’s empowerment and inclusivity in the banking sector.
- The initiative is a strategic move to strengthen Federal Bank’s market position and enhance its outreach across different demographics, geographies, and generations.
About Federal Bank
- Headquartered in Aluva, Kerala, Federal Bank is a leading private sector bank in India.
- The bank operates with 1,550 banking outlets and 2,054 ATMs/Recyclers across the country.
- As of December 31, 2024, the bank’s total business mix (deposits + advances) stood at ₹4.96 lakh crore.
- The Capital Adequacy Ratio (CRAR), calculated as per Basel III guidelines, stood at 15.20% as of December 31, 2024.