India’s Life Insurance Corporation (LIC) has secured the third position globally as the strongest insurance brand, achieving a Brand Strength Index (BSI) score of 87.9 out of 100. This recognition comes from the Brand Finance Insurance 100 report for 2025, highlighting LIC’s strong market presence, high customer trust, and brand appeal.
Key Highlights from Report
- LIC ranks 3rd in the world among the strongest insurance brands, showcasing its strong reputation and customer loyalty.
- LIC’s brand value surged by 36%, reaching $13.3 billion, which helped it climb six places to 12th in the global most valuable insurance brands ranking.
- LIC continues to hold a AAA brand strength rating, with high familiarity and appeal scores in India.
- The combined brand value of LIC and SBI Life has grown by 35% year-on-year, further solidifying India’s insurance sector’s global influence.
- India’s insurance sector now boasts a total brand value of $14.9 billion.
SBI Life’s Strong Performance
- SBI Life also demonstrated significant growth, with its brand value rising by 27% to $1.6 billion.
- The insurer jumped 13 places to rank 74th globally in the most valuable insurance brands list.
- SBI Life’s growth is attributed to its expansion in product offerings, including: Unit-linked plans, Term insurance, Annuity products.
- These efforts have helped SBI Life meet the evolving insurance needs of customers in India and beyond.
About Brand Finance
- Brand Finance is a global brand valuation consultancy, specializing in assessing brand strength and financial worth.
- Headquartered in London, it operates in over 25 countries and conducts 6,000+ brand valuations annually.
- The Brand Finance Insurance 100 report evaluates and ranks top insurance brands globally, based on factors like market strength, customer perception, and financial performance.