Life Insurance Corporation of India (LIC) has set a Guinness World Record for the “most life insurance policies sold in 24 hours”, by selling 5,88,107 policies on January 20, 2025.
Key Highlights
Record-breaking Achievement
- Date: January 20, 2025
- Total Agents Involved: 4,52,839
- Policies Sold: 5,88,107 life insurance policies across India
- Occasion: “Mad Million Day” – a special sales initiative encouraging each LIC agent to complete at least one policy on the day
- Recognition: Awarded the Guinness World Record for highest number of life insurance policies sold within a 24-hour period
- Significance:
- Sets a global benchmark in agent productivity
- Highlights the extensive reach and scale of LIC’s agency network
- Strengthens LIC’s position as India’s largest life insurer
About Guinness World Records (GWR)
| Feature | Details |
| Founded | 1955 (as Guinness Book of Records) |
| Founder | Sir Hugh Beaver, then MD of Guinness Brewery (Ireland) |
| Purpose | To document human achievements and extreme natural phenomena |
| Name Change | Renamed to Guinness World Records in 2000 |
| Active Records Maintained | Over 62,252 |
| Examples of Notable Records | World’s tallest building (Burj Khalifa), longest fingernails (Lee Redmond), etc. |
| Presence | Global with publications, TV shows, and digital platforms |