Ministry of Housing and Urban Affairs (MoHUA) launched the “Safai Apnao, Bimaari Bhagao (SABB)” campaign under Swachh Bharat Mission–Urban 2.0, running from 1st to 31st July 2025.
The campaign addresses the public health challenges posed by the monsoon season, with a focus on preventing water-borne and vector-borne diseases.
Key Features of SABB Campaign
Objective: To reduce disease outbreaks during monsoon through:
- Proactive sanitation and hygiene promotion
- Public engagement and inter-agency coordination
- Surveillance and preventive actions in high-risk urban zones
Major Focus Areas:
| Focus Area | Description |
| Disease Prevention | Prevents disease outbreaks by clearing clogged drains, garbage hotspots, water stagnation |
| Hygiene Promotion | Promotes handwashing and safe drinking water access |
| Awareness & Community Drive | Awareness sessions in schools, RWAs, and vulnerable zones |
| Urban Local Bodies (ULBs) | Mobilised for coordination, garbage reduction, sanitation in drains/toilets |
| Child Hygiene | School-based handwashing campaigns; clean drinking water initiatives |
| Citizen Engagement | Encourages household-level and community participation |
Special Measures and Innovations:
6 Mantras of SABB:
- Clean Hands
- Clean Homes
- Clean Neighbourhood
- Clean Toilets
- Clean Drains and Water Bodies
- Clean Public Spaces
Integration with Other Missions:
- STOP Diarrhoea Campaign (MoHFW)
- Departments: DDWS, MoRD, MoWCD, DoSEL
Monitoring: All campaign activities logged on Swachhatam Portal; ULBs to log activities and track progress
Smart Cities Involvement:
- SPVs in 100 Smart Cities to activate cleanliness operations using Integrated Command and Control Centres (ICCCs)
- Focus: food streets, markets, heritage areas
Need for the Campaign
- The monsoon season heightens health risks due to:
- Stagnant water, breeding grounds for mosquitoes
- Inadequate waste and drain management
- Urgent need for sanitation-led health preparedness in urban areas.
Significance
- Promotes community health and cleanliness culture
- Strengthens the urban sanitation ecosystem during a vulnerable season
- Supports the Swachh Bharat Mission-Urban 2.0 goal of sustainable urban hygiene and public health
- Focuses on vulnerable populations: SafaiMitras, school children, slum residents
- Empowers cities to adopt technology-driven and people-centric approaches
Institutional Coordination
| Department/Ministry | Role in SABB Campaign |
| MoHUA (Lead Ministry) | Urban sanitation and overall execution |
| Ministry of Health and Family Welfare (MoHFW) | STOP Diarrhoea collaboration |
| Department of Drinking Water and Sanitation (DDWS) | Drinking water initiatives |
| Ministry of Rural Development (MoRD) | Hygiene outreach in rural-urban interface |
| Ministry of Women and Child Development (MoWCD) | Health of women and children |
| Department of School Education & Literacy (DoSEL) | School hygiene awareness |