The four-day National Arogya Fair 2026 was organised by the Ministry of Ayush, Government of India, in collaboration with the All India Ayurvedic Congress, at Shegaon, District Buldhana, Maharashtra. The event was aimed at promoting India’s traditional systems of medicine while also linking healthcare outreach with rural livelihood development.
Aim of National Arogya Fair
The Fair seeks to:
- Promote Ayush-based preventive and promotive healthcare.
- Encourage diversification towards medicinal crop cultivation as a sustainable income source for farmers.
- Strengthen the supply chain of quality raw materials required by the Ayush industry.
- Serve as a convergence platform for healthcare services, research dissemination, and rural economic development.
Structure and Key Features
The National Arogya Fair is designed as a large public outreach initiative.
Healthcare Services Offered
Visitors were provided:
- Free consultations
- Health check-ups
- Free medicines
Across the following Ayush systems:
- Ayurveda
- Yoga & Naturopathy
- Unani
- Siddha
- Sowa-Rigpa
- Homoeopathy
Knowledge and Awareness Activities
The Fair also featured:
- Yoga demonstrations
- Therapy showcases
- Expert lectures
- Exhibitions by reputed Ayush institutions
- Industry participation and product displays
These activities aimed to increase awareness and expand public access to traditional healthcare systems.
Farmer-Focused Component
A key highlight was focused engagement with farmers from:
- Buldhana district
- Wider Vidarbha region
Special Session
Topic: “Ayurvedic Farming: Production, Value Addition and Marketing”
Date: 27 February 2026
Venue: Visava premises
Covered Areas:
- Medicinal plant cultivation
- Agroforestry practices
- Post-harvest management
- Market linkages for medicinal crops
The session aimed to support income diversification and enhance rural livelihoods.
Economic and Healthcare Convergence
The National Arogya Fair 2026 integrates:
| Dimension | Focus |
| Public Health | Preventive and promotive care |
| Agriculture | Medicinal crop diversification |
| Industry | Raw material supply chain strengthening |
| Rural Economy | Farmer income enhancement |
| Knowledge Sharing | Expert sessions & institutional exhibitions |
Meaning of ‘AYUSH’
AYUSH refers to traditional and non-conventional systems of healthcare, including:
- Ayurveda
- Yoga
- Naturopathy
- Unani
- Siddha
- Sowa-Rigpa
- Homoeopathy
Strengths of Ayush Systems
- Diversity and flexibility
- Accessibility in rural areas
- Affordability
- Broad public acceptance
- Lower cost compared to many modern interventions
- Growing economic value
- Strong preventive healthcare orientation
These features make Ayush systems important providers of healthcare to large sections of India’s population.
Significance of Fair
- Expands grassroots access to traditional healthcare.
- Promotes preventive health approaches.
- Encourages sustainable agricultural diversification.
- Strengthens medicinal plant value chains.
- Supports rural income enhancement.
- Reinforces India’s traditional knowledge systems.
- Aligns with integrated healthcare policy objectives.