Reliance Industries Ltd. (RIL) has secured the 2nd position globally in the FutureBrand Index 2024, marking a historic achievement as the first Indian company to enter the top three of this prestigious global ranking. RIL surged 11 places from its 13th position in 2023, surpassing major global brands like Apple, Nike, Walt Disney, and Microsoft.
Key Highlights of FutureBrand Index 2024
- Reliance is the only Indian brand featured in the top 10 rankings.
- Samsung claimed the top spot, with Reliance following at No. 2.
- The 2024 rankings reflect a shift in global brand dominance:
- In 2014, seven of the top 10 brands were from the U.S.
- In 2024, the top 10 is more diverse, with four U.S. brands and five from the Asia-Pacific (APAC) and Middle East regions.
- APAC and Middle Eastern brands are now investing in long-term brand growth at levels previously seen only in the U.S. and Europe.
- Finance emerged as the strongest sector, with 10 out of 15 brands showing upward momentum, reflecting robust performance and increasing consumer trust.
- Reliance’s rise to No. 2 is driven by strong brand positioning, consumer trust, and strategic expansion across energy, telecommunications, and retail.
How the FutureBrand Index is Prepared?
- A “Future Brand” is defined as a company that balances a strong sense of purpose with an exceptional consumer experience.
- FutureBrand’s rankings are not based on financial performance but on brand perception and a company’s ability to deliver both purpose and experience.
- The index evaluates the top 100 companies by market capitalization (as listed by PwC), but ranks them based on consumer perception, adaptability, and long-term brand success.
- The rankings are determined through QualiQuant interviews with 3,000+ informed professionals, analyzing how companies maintain brand trust, technological advancements, and evolving consumer expectations.
Reliance’s Impact on Global Brand Landscape
- The company’s rapid rise in rankings showcases India’s growing influence in global business and brand leadership.
- RIL’s success reinforces its stronghold in key sectors and commitment to innovation, sustainability, and long-term vision.
- Reliance’s historic achievement in the FutureBrand Index 2024 highlights its global impact and future readiness, solidifying its position as a leader in brand perception and consumer trust.