Sensodyne, a leading oral care brand from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has achieved a GUINNESS WORLD RECORD for conducting the ‘Most online dental screening tests completed in 24 hours’ at Maha Kumbh 2025. With over 27,000 online dental screenings, this initiative aims to promote oral health awareness on a massive scale.
Key Highlights of Record-Breaking Event
Location: Maha Kumbh 2025, one of the largest religious gatherings in the world.
Record Set: 27,000+ online dental screenings completed within 24 hours.
Team Effort:
- 200+ trained promoters facilitated screenings using mobile technology.
- Collaboration with A Dental Friend and Smilo for digital assessments.
- 30+ Indian Dental Association (IDA) member dentists supervised the process, ensuring accuracy and credibility.
Sensodyne’s World Oral Health Day Campaign
- The initiative kicks off Sensodyne’s campaign for World Oral Health Day (March 20, 2025), reinforcing the importance of early detection and treatment of tooth sensitivity.
- Sensodyne has been conducting “Chill Tests” across India for over a decade, helping consumers identify sensitivity issues and seek timely intervention.
- Free Digital Dental Check-Ups:
- As part of its ongoing efforts, Sensodyne is now offering free online dental screenings to the public.
- Users can scan a QR code to assess their oral health digitally.