Government e-Marketplace (GeM) recently celebrated the seven-year journey of its flagship initiative, SWAYATT – Startups, Women and Youth Advantage through e-Transactions. It reaffirms GeM’s commitment to making public procurement more inclusive for startups, women entrepreneurs and youth across India.
About SWAYATT (Startups, Women and Youth Advantage through e-Transactions)
| Component | Details |
|---|---|
| Parent Platform | Flagship initiative of the Government e-Marketplace (GeM) |
| Launch Year | 2019 |
| Objective | To make public procurement more inclusive for startups, women entrepreneurs, youth, Micro and Small Enterprises (MSEs), Self Help Groups (SHGs), and last-mile sellers |
| Core Principle | Rooted in GeM’s foundational pillar of social inclusion |
| Key Barriers Addressed | 1. Access to Markets – Direct linkages between sellers and government buyers 2. Access to Finance – Easier financial transactions and credit access 3. Access to Value Addition – Training and onboarding support for last-mile sellers |
| Operational Mechanism | Enables enterprises to connect directly with government buyers by leveraging the GeM digital procurement platform |
| Dedicated Storefronts on GeM | Womaniya: A storefront dedicated to women-led Micro and Small Enterprises (MSEs) and Self Help Groups (SHGs). Startup Runway: A platform for DPIIT-registered startups to showcase innovative products and services to government departments |
| Growth Milestone/Achievement | |
| Women Entrepreneurs | Cumulative order value increased from ₹1,265.62 crore (FY 2018–19) to ₹83,323 crore (FY 2025–26) |
| Startups | Cumulative order value increased from ₹497.24 crore to ₹54,005.8 crore during the same period |
| Micro and Small Enterprises (MSEs) | Over 8.5 lakh MSEs registered on the platform, securing business worth over ₹1.87 lakh crore |