In a major initiative to transition from a B2C (Business-to-Consumer) to a B2B (Business-to-Business) model for tribal marketing, the Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED) has entered into a strategic partnership with Rooftop. This collaboration aims to enhance the skills of tribal artisans and facilitate their businesses, thereby expanding their market reach.
The Memorandum of Understanding (MoU) was signed during the ongoing flagship event ‘Aadi Mahotsav’, held at Major Dhyan Chand National Stadium from 16th to 24th February 2025. The festival was inaugurated by President of India Droupadi Murmu, on 16th February 2025.
Key Highlights of the MoU
- The MoU seeks to implement a B2B approach, helping tribal artisans move beyond local consumer markets and integrate into larger business networks.
- It will lead to the augmentation of the tribal product market, ensuring better income opportunities for artisans.
Skill Enhancement and Training for Tribal Artisans
- Workshops and Training: Rooftop will provide specialized skill development programs to train tribal artisans in traditional and contemporary art forms.
- Improved Market Access: Artisans will receive exposure to wider national and international markets through digital platforms and strategic collaborations.
Digital Integration and Awareness
- The partnership will leverage digital tools to connect tribal artisans with potential buyers and businesses.
- Online and offline marketing initiatives will be undertaken to increase visibility and awareness of tribal products.
About TRIFED
- TRIFED (Tribal Cooperative Marketing Development Federation of India Ltd.) operates under the Ministry of Tribal Affairs, Government of India.
- It is dedicated to the socio-economic development of tribal communities through the promotion and marketing of tribal products.
- It works towards sustainable livelihood generation by ensuring fair trade practices and market access for tribal artisans.
About Rooftop
- Rooftop is an innovative platform that offers art workshops and events, both virtually and in-person.
- It fosters creativity and learning by connecting art enthusiasts with expert artists and teachers.
- The platform provides high-quality, engaging content that inspires creativity and personal growth for individuals of all skill levels.