According to World Travel & Tourism Council (WTTC) 2024 Economic Impact Trends Report, the global travel and tourism sector contributed $10.9 trillion to the world economy in 2023, marking a strong post-pandemic rebound.
Key Highlights
Global Trend:
- The global tourism sector is on a rapid growth trajectory, with the World Economic Forum (WEF) projecting the industry to reach $16 trillion by 2034, contributing over 11% of global GDP.
Top Contributor:
- The United States remains the world’s largest tourism economy with a contribution of $2.36 trillion in 2024 — nearly double that of China, which holds the second position.
Asia’s Rise:
- Asian economies such as Hong Kong SAR, Malaysia, and the Philippines are emerging as regional tourism powerhouses.
- International Tourism Spending Surge:
Countries showing highest growth compared to pre-pandemic levels:- Saudi Arabia: +91.3%
- Türkiye: +38.2%
- Kenya: +33.3%
- Colombia: +29.1%
- Egypt: +22.9%
Top 10 Global Tourism Economies (2024–25)
| Rank | Country | Economic Contribution (USD Billion) |
| 1 | United States | $2,360 |
| 2 | China | $1,300 |
| 3 | Germany | $487.6 |
| 4 | Japan | $297 |
| 5 | United Kingdom | $295.2 |
| 6 | France | $264.7 |
| 7 | Mexico | $261.6 |
| 8 | India | $231.6 |
| 9 | Italy | $231.3 |
| 10 | Spain | $227.9 |
Source: WTTC Economic Impact Research (EIR) 2024
India’s Position in Global Tourism
- India now ranks 8th globally in tourism economy with $231.6 billion contribution in 2024–25.
- Improved from 10th place in previous years, showcasing India’s growing strength in the tourism and travel sector.
- WTTC projects that India could rise to the 4th position globally within the next decade, driven by policy support, infrastructure, and rising domestic and international footfall.
Key Facts
- The report highlights rising climate pressures, over-tourism fatigue, and the need for sustainable tourism policies.
- India’s strong performance reflects a rebound in domestic tourism, digital infrastructure (e.g., e-tourist visas), and initiatives like Dekho Apna Desh and Swadesh Darshan.
- Asia-Pacific region has shown faster recovery compared to other regions.
- WTTC HQ: London, United Kingdom
- WTTC President & CEO (2024–25): Julia Simpson
- India’s Tourism Ministry Initiatives:
- Dekho Apna Desh,
- Swadesh Darshan 2.0,
- PRASHAD Scheme