In YouGov India Value Rankings 2025, Gujarat Cooperative Milk Marketing Federation (Amul) has been ranked as third most valued brand in India, making it the only Fast-Moving Consumer Goods (FMCG) brand in the top three alongside e-commerce giants Amazon and Flipkart.
Key Highlights
Top 5 Position:
- Amazon leads with a score of 56.5.
- Flipkart follows with a score of 53.0.
- Amul secures third place with a score of 52.8.
- Tanishq (48.4) and MakeMyTrip (45.4) complete the top five list.
Exclusive FMCG Achievement: Only Indian Company in Top 3
- Amul is the only FMCG brand in the top three, reflecting its strong consumer-first approach and widespread popularity across the country.
Market Presence:
- Amul holds the No. 1 position in Tier-2 cities.
- It remains among the top three brands in Tier-1 and Tier-3 cities.
- The brand ranks third among male consumers and second among female consumers, showcasing its broad appeal and trust across diverse demographics.
Consumer Value Proposition:
- The ranking underscores Amul’s competitive standing driven by its cooperative model, which ensures fair pricing for farmers and affordability for consumers.
- Amul’s strategy of delivering high-quality dairy products at accessible prices has cemented its reputation as the preferred choice for food and dairy products in India.
About Amul
Owned by: Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), World’s Largest Farmer-Owned Dairy Cooperative with 3.6 million farmers.
Daily Milk Collection: 32 million liters.
Annual Distribution: Over 22 billion packs of dairy products.
Key Products: Milk, Butter, Cheese, Ghee, Ice Cream, and other dairy items.
Global Presence: Amul products are exported to over 50 countries.
Annual Revenue: USD 10 billion.
About YouGov India Value Rankings 2025
Consumer Insights:
- The rankings are based on insights from 1.3 lakh urban Indians.
Evaluation Metrics:
- Brands across 6 key sectors (airlines, consumer electronics, vehicles, general insurance, travel booking sites, and e-commerce) are evaluated on their ability to offer the best value for money.
Report Highlights:
- Lists the top 10 brands by national reputation, segmented by gender, age group, and city tier.
- Identifies the most improved brand in terms of value perception.
- Ranks India’s best and worst brands by value across multiple sectors.
- Provides broader consumer lifestyle insights that help understand purchasing behaviors and value perceptions.