Vodafone Idea (Vi) has appointed Bollywood superstar Shah Rukh Khan (SRK) as its brand ambassador and unveiled a new logo as the telecom company works to strengthen its position in the Indian market.
The appointment comes at an important stage for the Aditya Birla Group-backed telecom operator, which is gaining customers while working to secure bank funding for a ₹45,000 crore capital expenditure (capex) plan over the next three years.
Vi’s Expansion and Fundraising Plans
Vi is focusing its planned investment on expanding its 4G network and rolling out 5G services.
The company has already raised ₹6,400 crore through bank-funded and non-funded facilities in the quarter ended June, representing the first tranche of its planned ₹35,000 crore fundraising programme to finance the capex strategy.
Vi was also close to securing additional funding from State Bank of India (SBI), the country’s largest public-sector lender, after receiving support from its promoters to provide guarantees for the proposed loans.
Customer Growth and Vi 2.0 Strategy
Vi added 240,114 customers in July, marking its highest monthly customer gain in two years. This growth extended the company’s positive customer trend:
- It was the fourth consecutive quarter of net customer additions since the beginning of FY 2026–27.
- It was also the sixth consecutive month of customer gains since February.
Customer additions form one of the three key pillars of Vi 2.0, the company’s strategy to revive and strengthen the business. The other two targets are:
- Achieving double-digit revenue growth.
- Tripling cash EBITDA over the next three years.
About Vodafone Idea
Vodafone Idea Limited (Vi) is India’s third-largest mobile telecommunications network by subscriber base and a significant player in the global telecom industry.
| Particular | Details |
| Company | Vodafone Idea Limited |
| Brand name | Vi |
| Headquarters | Gandhinagar, Gujarat |
| Promoters/partners | Aditya Birla Group and Vodafone Group |
| Formation | 31 August 2018 |
| Origin | Merger of Vodafone India and Idea Cellular |
| Unified brand | “Vi”, adopted in September 2020 |
| Services | Voice, data and digital services |
| Networks | 2G, 4G and expanding 5G |