Every year on 31 May, World Health Organization and its global partners observe World No Tobacco Day (WNTD). The campaign aims to raise awareness about the harmful and deadly effects of tobacco use and second-hand smoke exposure, while encouraging people to avoid tobacco in all forms.
Theme for 2026: “Unmasking the Appeal – countering tobacco and nicotine addiction”
This theme focuses on exposing the tactics used to make tobacco and nicotine products attractive, especially to younger populations.
Key Global Facts
- Around 1.3 billion tobacco users worldwide
- Nearly 40 million children (13–15 years) use tobacco
- Adolescents are 9 times more likely to vape than adults (in countries with data)
- About 15 million adolescents (13–15 years) already use e-cigarettes
Background
- Initiated in 1987 by WHO Member States to highlight the global tobacco epidemic
- World Health Assembly passed:
- Resolution WHA40.38 (1987): Declared 7 April 1988 as “World No-Smoking Day”
- Resolution WHA42.19 (1988): Established 31 May as the annual World No Tobacco Day
Tobacco Control Initiatives in India
Key Measures
- National Tobacco Quitline: 1800112356
- mCessation Service: Missed call to 011-22901701 for quitting support via text messages
- These initiatives help users quit tobacco through continuous behavioural support and guidance
Legal Framework
- Prohibition of Electronic Cigarettes Act, 2019: Bans possession of e-cigarettes and similar devices in any form
- Online portal launched to report violations under:
- Prohibition of Electronic Cigarettes Act, 2019 (PECA)
- Cigarettes and Other Tobacco Products Act, 2003 (COTPA)
- Enables authorities to take action against violations reported digitally
Significance
- Raises global awareness about preventable deaths and diseases caused by tobacco
- Targets youth addiction, especially emerging threats like vaping
- Supports policy action and behavioural change
- Strengthens international and national efforts toward a tobacco-free future